Why your own online channel?
Marketplaces like Foodora and Wolt take 25–35% of every order. On your own channel the fee is 0–3%. The difference is pure margin that can fund a hire, marketing or menu development.
What you need to succeed
- An ordering module wired directly to the register and KDS.
- Your own domain — not a Facebook link.
- Secure payment (Swish, card, Klarna) with direct accounting.
- Ability to close or pause the channel during peak load.
- Receipt and digital order confirmation to the guest.
How to drive traffic
QR code on the table and in the window, SMS to existing customers, organic Google presence, a recurring newsletter. Don't pour money into Facebook ads until the channel itself is optimised.
Common pitfalls
- Order forms without modifiers — guests want to customise.
- Too many clicks between menu and confirmation.
- Closing the channel during lunch instead of auto-pausing.
- Receipt emailed the next day instead of immediately.